Brand Identity Design, Print Design, Deck Design

American Biomass Energy Association

American Biomass Energy Association (ABEA) is the leading organisation in advancing policy and advocating for the use of clean, renewable energy sources in the U.S. Previously known as Biomass Power Association, they rebranded in 2024 to reflect their renewed brand values.

The logo mark incorporated a lightning bolt in place of the leaf’s midrib, resembling the way energy is created from biomass. A clean, bold font makes the logo more legible and convey a sense of stability, authority, and confidence. The new vibrant green commands attention and communicates a sense of energy and dynamism, demonstrating how ABEA keeps up with the constantly evolving world of renewable energy.