Historic New England

Historic New England is a leading historic preservation organization in the United States. It manages thirty-eight museums and landscapes across New England, along with an extensive archives and collections center and a further 127 privately-owned historic properties throughout the Northeast.

Recently, the organization underwent a comprehensive brand refresh. Historic New England moved away from a traditional, heritage-focused identity to a modern, approachable, and more inclusive brand. Their new look brings energy to Historic New England’s materials, from brochures and digital content to exhibition graphics and promotional posters. By introducing a playful tone and vibrant color palette inspired by the properties and their surrounding environments, the brand now celebrates history while connecting more meaningfully with younger audiences eager to explore the stories of those who came before them.